Sam is the founder of The Naxon Group and a hospitality professional with 20 years of experience working in the industry. He started his career as a front desk agent in a small golf resort hotel and fell in love with the industry and serving others. Since then he has held key positions in small and large organizations.

His range of experience has found him leading teams for boutique independent, full service and select service hotels. He has spent time managing bars, restaurants and even a nightclub for a stint. His career in the industry has allowed him to work with everyone from housekeepers to ownership groups and investors. This extensive experience has uniquely positioned him to have a strong understanding of the needs of hotels, restaurants and venues and how they relate to each other. During a two year term as the Chairman of the Convention and Visitors Bureau Sam came to even better understand the importance and value of building a destination and partnering with other organizations to fully engage in a market.

For 3 years he served as Chief Operating Officer of a venue & boutique hotel development and management company that also operated a waterpark. During the time Sam worked in multiple states in the western US identifying new locations, overseeing design and construction, developing sales plans and teams and bringing this new brand to the market. Sam has enjoyed a track record of successfully developing talent, setting strategy for properties and executing. He now intends to bring his unique experience and love for service to owners and partners to continue to improve the hospitality industry.